Privacy & Cookie Policy

Information We Collect

We may collect the following categories of information:

• Personal Information: such as your name, email address, phone number, and company details, when you provide them via forms or communications.
• Usage Data: such as IP address, browser type, pages viewed, and access times, to help us understand how the Website is used.
• Cookies & Tracking Technologies: see Section 6 (Cookies).

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Website and services.
• Respond to inquiries and communicate with you.
• Monitor Website usage and detect, prevent, or address technical issues.
• Comply with legal obligations and protect our rights.

Legal Basis for Processing

We process your personal information based on:

• Consent (e.g., when accepting cookies).
• Performance of a contract (when you engage with us as a customer).
• Legitimate interests (e.g., to ensure Website security).
• Legal obligations (e.g., tax or regulatory requirements).

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of sensitive information.
• Access controls restricting data access to authorized personnel.
• Regular security reviews in line with industry best practices.

Data Sharing & Disclosure

We do not sell or rent your personal information. We may share it with:

• Service Providers: third parties that support our Website and services, bound by confidentiality and data protection agreements.
• Legal Authorities: when required by law or to respond to lawful requests.

Cookies

Our Website uses cookies and similar technologies to improve your browsing experience.

• Essential cookies: required for the Website to function.
• Analytics cookies: help us understand how visitors use the Website. With your consent, we use:
  • Google Analytics 4 (provided by Google LLC) for traffic and event measurement. We record interactions such as page views, clicks on "Book a demo" buttons, video plays of our product tour and successful demo bookings. Google advertising signals (ad_storage, ad_user_data, ad_personalization) stay off unless you also accept advertising cookies.
  • Google Tag Manager (provided by Google LLC) to load and manage measurement and advertising tags after you accept analytics cookies, advertising cookies, or both. The container does not replace the consent gate; scripts from Tag Manager only run once that consent is granted.
  • Microsoft Clarity (provided by Microsoft Corporation) for anonymised session recordings and heatmaps. We attach non-identifying tags to sessions (such as the page type and the portfolio size you selected on the demo page) so we can filter recordings, but we do not pass your name, email or phone number to Clarity.
  • HubSpot (provided by HubSpot, Inc.) for website analytics and visitor insights in our CRM. We only load the HubSpot tracking code after you accept analytics cookies. HubSpot advertising cookies stay off unless you also accept advertising cookies.
• Advertising cookies: with your consent, we use cookies to measure advertising performance and to show more relevant ads, including via Google Ads. Accepting this category grants Google Consent Mode signals ad_storage, ad_user_data, and ad_personalization. These stay off if you reject advertising cookies.
• Preference cookies: remember your choices (e.g., language).

When you complete a demo booking on /book-a-demo, our website may also send Google Analytics 4 a SHA-256 hash of your email address. The hash is computed in your browser before transmission, so Google never receives your raw email. This is used solely to measure that the booking happened (a feature Google calls "enhanced conversions") and is only sent when you have accepted analytics cookies. The actual booking content (your name, email, scheduled time and any meeting notes) is processed by HubSpot, Inc. under a separate data processing agreement, independently of the cookie banner.

Analytics and advertising cookies are only set after you accept them via the cookie banner. You can withdraw consent at any time via Cookie preferences in the footer, which also erases the corresponding first-party cookies that were already set. You can additionally control cookies through your browser settings.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Policy or as required by law.

Your Rights

Under GDPR, you have the right to:

• Access and obtain a copy of your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to legal obligations.
• Object to processing based on legitimate interests.
• Withdraw consent at any time (where processing is based on consent).

Requests may be made by contacting us at gdpr.support@guestway.io.

Changes to this Policy

We may update this Policy from time to time. Any changes will be posted on this page with an updated effective date.

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